Webinar Series: Transform to ABX Now WatchGuard's Winning Playbook:Epic Marketing in Any Language with Folloze + 6sense
See how Watchguard plays to win with Folloze + 6sense and turns highly complex, multi-faceted global campaigns into a cake walk!
Ever feel like managing B2B marketing strategies is akin to juggling flaming torches, underwater, while blindfolded?
You're not alone! Meeting the needs of today’s B2B buyers can indeed be overwhelming. Burdened with outdated, disconnected point solutions and bloated web development processes, most marketers are limited by generic experiences that must serve the entire journey.
In today’s competitive B2B markets, buyer experience and engagement are table stakes.
However, with the illumination of the full funnel, platforms like 6sense are making it possible for marketers and sellers to get valuable insights on where buyers are at every stage of their journey.
Watch along as we peel back the layers of complexity with Alexandra McWethy, the Director of Demand Generation Programs at WatchGuard, Ryan Birdsall, Senior Customer Success Manager at 6sense, and your host, Mary Gilbert.
Together, they'll reveal how to leverage content intelligence and content activation to navigate these challenges.
During this highly engaging webinar, expect to discover:
How to wield the power of content intelligence to serve hyper-personalized, targeted campaigns that resonate with each unique buyer.
Strategies to activate your content arsenal, ensuring no buyer is left behind, regardless of their journey stage or geographic location,
The secret sauce to overcoming the challenges posed by disconnected point solutions and cumbersome web development processes.
Webinar Resources
Watch the full recording, quick highlight clips, and discover more resources to develop your own winning playbook with the power of Folloze + 6sense.
Check out the entire series
When the economic landscape becomes a question mark, some marketers see disaster and others see opportunity. The willingness to rise to a challenge is one thing. But being well positioned to seize the moment in today’s chaotic market is another. The reality is, performance is always possible. Each episode of this series showcases how market front-runners navigate their transformation to ABX-driven pipeline generation, including our own Folloze story.
Want to familiarize yourself with Folloze? Check out these supportive resources to familiarize yourself with our product and see how we can support your growth and empower you to create impact with every digital touchpoint.
ABX is Revolutionizing B2B. Are you in?
We’re experts at helping B2B marketing organizations overcome key challenges, implement organization-wide change, and successfully navigate this journey. Learn how we help B2B brands effectively navigate the journey to a mature ABX-oriented model.
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