Personalized Marketing at Scale

ABX is Revolutionizing B2B. Are You In?


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Marketers today are expected to accelerate sales and generate more revenue—with less budget.

That's one of the main reasons the B2B world is quickly moving from traditional demand gen to account-based experience (ABX) models. Not to mention your buyers are demanding it.
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Tossing MQLs over the fence is no longer enough.

To be seen as invaluable to the organization, marketers must now share responsibility for driving sales all the way down the funnel.
Now marketers need to use digital techniques and experiences to build relationships across the entire customer journey. That’s the key to generating pipeline and increasing the likelihood of a win when sales jumps in.
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Knowing what to do is not the same as knowing how to do it.

Coming from a traditional demand gen background, many marketing leaders are unsure of how to actually adopt this new way of operating. They’re struggling to achieve true alignment with sales and don’t know how to best bring the two teams together. Plus, transitioning from old-school demand gen to a modern ABX model is a massive undertaking, requiring large-scale change management.
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We will find the right opportunities for you.

"72% of CMOs say their ABM programs deliver a higher return than any other form of marketing investment. But organization-wide change can feel like a daunting and lonely up-hill battle."
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We help B2B brands effectively navigate the journey to a mature ABX-oriented model.

At Infinite Edge, we’re experts at helping B2B marketing organizations overcome key challenges, implement organization-wide change, and successfully navigate this journey.

We often see challenges with:

Perspective

ABM is seen as a niche

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Capacity

Lack of cross-functional skills to scale

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Alignment

Siloed sales, marketing, customer success, and product teams

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Campaigns

Lack of process and tools to scale personalized integrated campaigns across the customer journey

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Check out the webinar and clips

Learn how to effectively navigate ABX transformation and lead organizational change while keeping your relationships and sanity intact.


Create professional, powerful and, interactive experiences for your buyers
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-"Don't take our word for it"-

"At Folloze, we're leading the future of B2B marketing. Yet as a scale-up, we needed to build our own marketing capacity, be seen as a must-have martech platform, and become our own best practice. IEC helped define and build a completely connected end-to-end GTM engine which is now an industry best practice and launch a content engine that leverages the best of the Folloze platform. They led us to become customer-centric and drove critical alignment across marketing, sales, customer success, and product. The team has become key to our success."
Etai Beck, CEO at Folloze
See the Case Study

Everything you need to build your leading page in one place

Start growing in half the time with an all-in-one board builder.No more long hours spent on development!

Maximize Your Impact with ABX at Scale

Infinite Edge offers holistic, ala carte ABX services solutions to address your organization’s largest ABM gaps allowing us to assess and quickly drive to readiness, deployment and impact.

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A better way to engage your customers

Tell customers more about you. Add a few words and stunning pic to grab their attention and get them to click.

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Introducing new way to create buyer experiences

Create professional, powerful and, interactive experiences for your buyers
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"They helped us with a new verticalized approach and enabled our sales team to close 86% of large deals in our top 5 of our top verticals."

"I hired the Infinite Edge team in a prior company and when I got to Envoy, I knew I needed their help. With volatility in sales performance, marketing team turnover, and a critical transformation in our GTM model, they brought expertise, leadership, and action to help us achieve our goals quickly. They helped us with a new verticalized approach and enabled our sales team to close 86% of large deals in our top 5 of our top verticals." 
David McNeil, Chief Revenue Officer at Envoy

Everything you need to build your leading page in one place

Start growing in half the time with an all-in-one board builder.No more long hours spent on development!

Make a direct link from your marketing efforts to your business’s bottom line

Make a direct link from your marketing efforts to the business bottom line
Our ABX Assessment is a powerful way to evaluate your organization’s ABX maturity and establish the baseline for a custom strategy to help you reach your goals.

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Our Edge:

Optimizing People, Programs and Processes
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Our Edge: Optimizing People, Programs and Processes

At Infinite Edge, we’re more than consultants—we’re accelerators. We don’t just drop a playbook and leave you to implement it. We’re there with you, shoulder-to-shoulder, transforming your business with bespoke solutions. We have deep experience in designing, implementing, and managing successful ABX operations.
Meet the Team


We’re the ones to turn to when you need to drive organizational-wide change. We knock down silos, get in the weeds, and work with you to transform your organization. From digital ecosystem development to omnichannel storytelling to end-to-end execution, our experts are with you every step of the way.

Introducing new way to create buyer experiences

Create professional, powerful and, interactive experiences for your buyers

Everything you need to build your leading page in one place

Start growing in half the time with an all-in-one board builder.No more long hours spent on development!
keyboard

-"Don't take our word for it"-

“The Infinite Edge Consulting team made a big impact on our marketing operation in a very short period of time...The new B2b campaign they helped the team create, delighted our founders and customers, and helped us quickly create the conditions to capture new opportunities in a rapidly emerging space.”
Jeff Shiner, CEO at 1Password

Upgrade Your ABX Strategy

Our services are designed to help you get the most out of your ABX program.

Program Assessment

Understand how your current ABM program is performing across people, processes, and tools to forge a more effective path forward.

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Strategic Planning

Participate in one of our ABX workshops to learn and build a clear, actionable plan for your marketing and sales initiatives.

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Change Management & Team Training/Reskilling

Leverage expert guidance to roadmap your transition plan, analyze role gaps, and uplevel team member skills to be ready to thrive in an ABX-driven approach.

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Sales and Marketing Alignment

Bring your teams together to exponentially increase impact. Find new ways to work as one.

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Tech Stack Optimization

Tap into tech stack audits and connectivity oversight to help you to execute your ABX plans with fewer hassles and setbacks.

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Campaign & Content Execution

Positioning, messaging, creative and personalized omni-channel full journey experiences.

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Read our 5 Tips for Scaling ABX

Introducing new way to create buyer experiences

Create professional, powerful and, interactive experiences for your buyers

Everything you need to build your leading page in one place

Start growing in half the time with an all-in-one board builder.No more long hours spent on development!
keyboard

-"Don't take our word for it"-

"We selected Infinite Edge to bring in senior-level expertise to partner with me as the new CMO and compliment our marketing team as we transformed to a new GTM strategy and motions. Moving to a vertical, ABX strategy required market research, deeper messaging, campaign strategies and enablement across 6 verticals in a tight timeline to ensure we got out to market as quickly as possible. The Infinite Edge team was critical in leading and developing this essential foundation for us to build from.”
Claire Darling, CMO at Envoy

Performance is Possible With Infinite Edge x Folloze

Create professional, powerful and, interactive experiences for your buyers
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Infinite Edge x Folloze: Personalization Made Easy

The no-code Folloze Buyer Experience Platform 3.0 makes it easy to create personalized digital experiences that are on-brand and compliant, customized for one or many. Tap into first party engagement data by campaign, account, and contact to keep high-propensity buyers engaged and moving through the funnel. 
From implementation of the latest Folloze solutions to hands-on training and workshops, we have the expertise you need to make the most of these powerful tools. Generate more pipeline and book better meetings.

Everything you need to build your leading page in one place

Start growing in half the time with an all-in-one board builder.No more long hours spent on development!

Dig Deeper

Need a sub-head

Take Marketing to the Next Level with ABX and Infinite Edge.

Schedule a free ABX Readiness Assessment.

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