Webinar Series: Transform to ABX Now Maximizing Customer Lifetime Value with ABM: UiPath’s unconventional, yet genius approach to profitable, scalable account management
Gain fresh insights and steal some of Nancy Harlan, Former VP of Account Based Marketing at UiPath's genius ideas to power your expansion programs in the year ahead.
As B2B marketers, we're all on a quest for two golden keys: landing and retaining high-value customers and maximizing the returns on our GTM team's efforts.
But here's the twist: What if your most passionate customer advocates aren't marketing pros? You could be missing out on incredible opportunities to scale both value and revenue. The good news is that the very techniques you use for your own ABM campaigns can work wonders internally with your customers.
Join us for an insightfulconversation where we'll:
Uncover why ABM should be at the core of your most lucrative account management activities
Explore how to craft customer-facing ABM programs that drive adoption and supercharge account expansion
Learn how to leverage ABM to skyrocket Customer Satisfaction (CSAT), exceed ROI expectations, and generate buzz for your products and services
Webinar Resources
Recording, Clips, Templates, and More
Check out the entire series
When the economic landscape becomes a question mark, some marketers see disaster and others see opportunity. The willingness to rise to a challenge is one thing. But being well positioned to seize the moment in today’s chaotic market is another. The reality is, performance is always possible. Each episode of this series showcases how market front-runners navigate their transformation to ABX-driven pipeline generation, including our own Folloze story.
Want to familiarize yourself with Folloze? Check out these supportive resources to familiarize yourself with our product and see how we can support your growth and empower you to create impact with every digital touchpoint.
ABX is Revolutionizing B2B. Are you in?
We’re experts at helping B2B marketing organizations overcome key challenges, implement organization-wide change, and successfully navigate this journey. Learn how we help B2B brands effectively navigate the journey to a mature ABX-oriented model.
Take the Lead: A New Opportunity for CMOs to Empower the Entire Revenue
