Webinar Series: Transform to ABX Now Workday Dynamic ABM:Scaling to 40 Campaigns with the Effort of 4 with Folloze + Demandbase
Discover how leveraging AI and Machine Learning not only meets but exceeds ABX goals, revolutionizing your approach to account-based marketing.
Prepare to shift from feeling overwhelmed to becoming an overachiever in today's B2B marketing landscape.
It's 2024, and the mandate for marketing teams is clear yet daunting: 'Drive more pipeline and scale ABM campaigns with less—less budget, fewer staff, and narrower bandwidth...' Before you hit the panic button or consider a career change, we've got an actionable, proven escape plan.
Imagine achieving 10x the campaign output with your current resources.
This isn't fantasy; it's the real deal, as demonstrated by Workday, utilizing the combined powers of Folloze + Demandbase.
Dive into an insightful webinar hosted by Mary Gilbert, CMO at Folloze, with Vicki McKown from Workday, and Matt Cohen-Meyer, Customer Success Manager from Demandbase.
Vicki shares her streamlined development and delivery machine powered by Demandbase and Folloze that has enabled her team to deliver 40 campaigns with the effort of 4, overachieving on her numbers and delighting her sales team. This session is tailored for marketing professionals facing challenges in qualifying account fit, predicting pipeline, or seeking to enhance sales team collaboration.
During this highly engaging webinar, expect to discover:
Strategies to employ AI and Machine Learning for identifying, targeting, and engaging top accounts, ensuring a predictable pipeline.
Effective personalization techniques that significantly enhance engagement without straining your budget or your team.
How to maximize the synergy between martech, content processes, and vendor partnerships for optimal results with minimal effort.
Webinar Resources
Watch the full recording, quick highlight clips, and discover more resources to develop your own winning playbook with the power of Folloze + 6sense.
Check out the entire series
When the economic landscape becomes a question mark, some marketers see disaster and others see opportunity. The willingness to rise to a challenge is one thing. But being well positioned to seize the moment in today’s chaotic market is another. The reality is, performance is always possible. Each episode of this series showcases how market front-runners navigate their transformation to ABX-driven pipeline generation, including our own Folloze story.
Want to familiarize yourself with Folloze? Check out these supportive resources to familiarize yourself with our product and see how we can support your growth and empower you to create impact with every digital touchpoint.
ABX is Revolutionizing B2B. Are you in?
We’re experts at helping B2B marketing organizations overcome key challenges, implement organization-wide change, and successfully navigate this journey. Learn how we help B2B brands effectively navigate the journey to a mature ABX-oriented model.
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