When the economic landscape becomes a question mark, some marketers see disaster and others see opportunity. The willingness to rise to a challenge is one thing. But being well positioned to seize the moment in today’s chaotic market is another. The reality is, performance is always possible. Each episode of this series showcases how market front-runners navigate their transformation to ABX-driven pipeline generation, including our own Folloze story.
Hear how the Folloze team has built our Account Development strategy to design and run plays that drive engagement, leverage first-party signals to prioritize and customize accordingly, and turn seller teams into strategic points of engagement from the first touch to the last.
The days of generic, high-volume messaging are over. As B2B buyers look to navigate their own journeys, they want minimal 1:1 contact and maximum return for their discovery efforts. It’s no surprise that marketing leaders report a significant decline in XDR performance over the past couple of years.
Your sellers need to be adept at both precision and scale. More than just setting meetings, they can be a valuable channel for building engagement and awareness and starting buyers on a personalized and value-oriented independent journey while connecting high-intent prospects with sales reps.
The webinar is for marketing and sales leaders who need to:
Unleash seller productivity and drive predictable pipeline growth.
Scale relationship-building with a connected buyer experience across your GTM activities.
Deliver an exceptional experience for prospects.
About Folloze
Want to familiarize yourself with Folloze? Check out these supportive resources to familiarize yourself with our product and see how we can support your growth and empower you to create impact with every digital touchpoint.
ABX is Revolutionizing B2B.Are you in?
We’re experts at helping B2B marketing organizations overcome key challenges, implement organization-wide change, and successfully navigate this journey. Learn how we help B2B brands effectively navigate the journey to a mature ABX-oriented model.
Take the Lead: A New Opportunity for CMOs to Empower the Entire Revenue
