Webinar Series: Transform to ABX Now ABX Masterclass: Drive Engagement: Channel Tactics for ABX
The no-BS guide to making your channels actually work together for each stage of the buyer journey, when you're drowning in platform updates and your martech stack costs more than your marketing team's combined salaries.
This isn't another "just create great content" webinar...
Join Kristi Tutt, Digital Marketing Specialist at Folloze for a crash course in channel tactics for ABX! This webinar is perfect for Demand Gen Teams who keep getting asked to "just add more leads," ABM Managers trying to justify their tech stack, and Content Marketers tired of creating assets that never see the light of day. Because your marketing budget isn't getting bigger, but your pipeline goals definitely are.
Channel cheat codes that drive account engagement, not just vanity metrics (and won't make your CFO hyperventilate)
B2B benchmarks that matter actual CTRs and engagement metrics from real ABX campaigns and not just vanity metrics your boss's boss won't understand.
Ready-to-steal tactics that worked for our team (we increased target account coverage from 9% to 56% without doubling our budget)
Actionable optimization guides for LinkedIn, Display, Email, Search, and Social (because your ABX strategy needs more than just Salesforce reports)
Now let's dive into the top channel tactics for each stage of Top-of-Funnel (TOFU) Marketing Funnel.
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Top of TOFU Tactics
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Middle of TOFU Tactics
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Bottom of TOFU Tactics
Anchor: micro-segments
Micro Segments of TOFU Tactics
We've got Bonuses!
Looking for help on specific channel optimization strategies? We've got you with these bonus guides here!
Now it's time to figure out how to measure what matters!
Learn how to track what actually matters when selling to businesses today - who's interested in your product, how interested they are, and transform these engagement signals into reliable predictors of revenue growth in our Transform to ABX Now Episode 14: Principles of ABX Measurement.
Improve your ABX strategy and strengthen your approach to personalization with our newest Folloze Academy courses, open to all Folloze users. Or get started by browsing our Transform to ABX Now webinar series to hear from customers just like you who've transformed their operations.
