Scale. Engage. Impact.
Get Inspired by Customers

The Power of Personalization, Without the Complexity

Folloze's identity-powered platform makes every interaction more meaningful by understanding who your buyers are, what content they need, and when they're ready to engage—all while scaling personalization without expanding your team.
Explore Personalization at Scale
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{!account_name} Your Buyers Deserve Better Experiences

Create the most scalable personalized content experiences in our easy-to-use, no-code platform, powered by AI.

Scale Reach Your Market Potential

Reach Way More Accounts (Without Hiring More People)

Look, you probably have thousands of target accounts sitting there untouched. Create personalized experiences for all of them in minutes, not months.

Engage Measure Touchpoint Effectiveness

Find Out Who's Really Paying Attention

Stop wondering if anyone's reading your content. See exactly who from which companies is spending time and how interested they actually are.

Impact Connect Engagement to Business Outcomes

Prove Your Marketing Actually Works

Connect the dots from "someone visited our website" to "we closed a $500K deal." No more defending marketing budgets with vanity metrics.

Create Bespoke Buyer Journeys that Connect and Land

The Personalization Platform Built for B2B Revenue Teams
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The Platform Other Solutions Wish They Could Be

Discover what sets Folloze apart from content repositories and basic personalization tools.
Compare Solutions
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Success Stories: Why Market Leaders Choose Folloze

These companies could use any platform they want—they choose Folloze because we deliver personalization that drives real business impact.

"The signals we get from Folloze engagement allow our SDRs to act with rigor and focus. The Folloze Impact Dashboard gives our team the ability to dive deeper into buyer insights and program performance monitoring allowing us the confidence to lead sustainable growth."

—  Terrance Martin

Sr. Director of Growth at Seeq

"We can create a really unique experience where a specific person from a specific account is getting exactly what we want them to see, without having to build five different landing pages. It’s completely transformed our approach."

— Alexandra McWethy

Director of Demand Generation Programs at Watchguard

"It's so easy to spin up all these different pages... when it comes to use cases, they're endless. Someone said 'you're basically running your whole entire website off of Folloze' and I was like, yes!"

— Davis Potter

CEO of ForgeX

More Customers
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Tour the Folloze Platform

This immersive, self-guided tour shows how you can deliver personalized digital experiences across the entire B2B buyer journey using AI-powered insights.
Start Interactive Tour
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Start Your ABX Journey

Our resource hub can help you achieve ABX marketing excellence, no matter your experience level.

ABX Masterclass

Learn the frameworks top B2B teams use to scale personalized buyer experiences.

Start Learning

LinkedIn

Follow us for ongoing learning, events and webinars, and connection opportunities.

Stay Up to Date

B2B Smart Center

Explore our library of Folloze resources, content, news, and insights.

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Scale Personalization Without Scaling Your Team

Create, deploy and optimize personalized campaigns in minutes rather than weeks—no developers required.
See How It Works

The Buyer Experience Revolution is Here

Learn more about Folloze Buyer Experience Platform 3.0

MarTech Interview with Etai Beck, CEO at Folloze

Folloze platform provides a way for all marketers to create rich personalized experiences at scale and measure it all on the backend.

Folloze Announces the General Availability of its Buyer Experience Platform 3.0 | Business Wire

Folloze, the easiest and most powerful B2B buyer experience platform, today announced the general availability of Folloze Buyer Experience Platform 3.

Enabling better B2B buying experiences

Folloze CEO Etai Beck shares proven practices for connecting with buyers.

The B2B Marketing Revolution Is Here: It’s Time To Be Bold And Lead Change

Check out Etai Beck, CEO of Folloze's new Forbes article on how to lead change in today's new B2B Marketing environment.

When ABX Met AI: A Folloze Love Story

Are you tired of talking about GenAI and ready to reap the benefits now? So were we. That’s why for the past 3 years, we’ve been focused on making GenAI an integral part of our entire ABX-driven De...

Transform to ABX Now Webinar Series

A strong buyer-centric operating model, buoyed by the right technology, can deliver GTM performance even in the toughest markets. If you’re evolving to an ABX-driven model, transforming your GTM, o...

Effectively Navigate ABX Transformation and Lead Organizational Change

Learn how to effectively navigate ABX transformation and lead organizational change while keeping your relationships and sanity intact.

A Smarter Approach to B2B Marketing

Learn how account-based experiences (ABX) can reshape your B2B marketing strategy, drive engagement, and accelerate pipeline growth by shifting beyond traditional demand generation models.

5 Tips to Build an ABM Program That Drives Significant Impact

Boost your B2B marketing with our top 5 tips for a powerful Account-Based Marketing (ABM) program. Learn how to drive significant impact with Folloze by harnessing buyer intent, crafting personaliz...

Why Sales and Marketing Collaboration is Vital for B2B Sales

Fuel B2B sales orchestration with better collaboration between marketing & sales. Use a B2B ABM platform like Folloze to deliver buyer content that resonates.

Revamp Your ABM Strategy with Our ABX Solutions Playbook

Discover how to create high-impact ABM programs with the revamped Folloze ABM/ABX Solutions Playbook. Learn strategies for targeting, personalized engagement, and sales-marketing alignment to boost...

Top ABM Metrics & KPIs at Each Stage of the B2B Funnel

Explore essential ABM metrics and KPIs tailored for each stage of the B2B funnel in our detailed guide. Understand how to effectively track and analyze performance from awareness to decision-making...

Folloze Website Engager

The latest Folloze platform toolkit empowers B2B marketers to turn company website visits into engaging, personalized experiences, activate the full digital buyer journey, and accelerate pipeline.

Optimize Content for AI Search

Discover how AI is transforming SEO and learn 7 proven strategies B2B marketers need to optimize content for AI search, increase citations, and maintain visibility in 2025.

Engagement is the New Currency

B2B marketing leaders who have successfully transitioned to an agile, buyer-centric, insights-driven approach are seeing up to 5x campaign outcomes and saving hundreds of thousands of dollars on th...

Build Customer Journeys that Accelerate the Pipeline

In the past, B2B customers spent a lot of time speaking with sales reps to explore solutions, choose vendors, and validate their decisions. But today, most of the buyer journey happens online with ...

Optimize Your ABX Strategy

Learn how to scale personalization with 10 best practices to optimize your ABX strategy using Folloze’s personalization platform.

Simplify Content Translation and Localization

See just how easy it is to simplify content translation and localization with Folloze.

Top ABM Metrics & KPIs at Each Stage of the B2B Funnel

ABM is a powerful B2B strategy but can be difficult to measure. Segmenting ABM KPIs by stages of the buyer journey is the key to developing high-quality leads and generating results.

Explore the Folloze Interactive Demo

This immersive, self-guided tour allows you to see for yourself how easy it is to build engaging experience in minutes, not weeks with our GenAI no-code designer and GenAI, personalize every moment...

WatchGuard Customer Feature

Alex McWethy, Director of Demand Gen at Watchguard, shares why they made the switch to Folloze. Listen to Alex as she shares three reasons.

Demo of Building and Using Folloze

Ever wonder what it really takes to get a Folloze experience up-and-running? You’ll find out In this exciting episode of the Folloze webinar series, "Transform to ABX," tailored specifically for B2...

Personalization at Scale to Ignite Your Pipeline

Unlock pipeline growth with Folloze, the AI-powered platform for scaling personalization. Create tailored experiences, engage elusive buyers, and accelerate revenue with ease.

Personalization at Scale to Ignite Your Pipeline

Unlock pipeline growth with Folloze, the AI-powered platform for scaling personalization. Create tailored experiences, engage elusive buyers, and accelerate revenue with ease.

Personalization at Scale to Ignite Your Pipeline

Unlock pipeline growth with Folloze, the AI-powered platform for scaling personalization. Create tailored experiences, engage elusive buyers, and accelerate revenue with ease.

The Folloze Buyer Experience Platform

The world of B2B marketing has changed—and we’re leading the way forward. Get up to 5x campaign outcomes and save hundreds of thousands of dollars on ABM and Demand Generation campaigns with Folloz...

The ABX Journey Begins with Sales and Marketing Alignment.

The ABX journey begins by dramatically nurturing and evolving the sales and marketing relationship. Be patient, business transformation is hard and unforgiving, but it's possible.

Folloze ABX Masterclass

Get free, expert-led ABX training designed for B2B marketers. Learn how to build an ABX framework, drive engagement, and scale personalization with actionable insights and webinars.

Expert-Led ABX Training

Get free, expert-led ABX training designed for B2B marketers. Learn how to build an ABX framework, drive engagement, and scale personalization with actionable insights and webinars.

ABM Solution Playbook - How to manage ABM campaigns that drive results with ease

ABM Solution Playbook

Discover how to create high-impact ABM programs with the revamped Folloze ABM/ABX Solutions Playbook. Learn strategies for targeting, personalized engagement, and sales-marketing alignment to boost...

Meet Your AI Campaign Team

Discover how Folloze Generator Agents help B2B marketers close the AI implementation gap with fast, scalable personalization, dynamic content, and global-ready campaigns.

Realize the Promise of ABM

Empower your GTM teams by actually meeting buyer expectations and delivering truly connected buyer experiences with Folloze.

Personalization 101: Strategies & Tools for Buyer Engagement

Discover effective B2B content personalization strategies on Folloze boards. Learn how to implement and scale your personalization efforts for impactful digital buyer journeys.

8 Ways to Scale Personalized B2B Content Experiences

Folloze ABX Masterclass Course: Personalization for Growth ABM Discover 8 actionable tactics to scale personalized content experiences and engage prospects at every stage with the Folloze ABX Maste...

Actionable ABX Tips

Learn 10 actionable ABX tips from the Folloze ABX Masterclass. Personalize content throughout the buyer journey, align your team, and accelerate pipeline growth with ease.

5 Tips to Build an ABM Program That Drives Impact

How successful you are with your ABM programs depends on how you plan and execute. Following are five tips to help you get started with building a dynamic ABM approach.

Build B2B Buyer Journeys to Accelerate Pipeline

Explore how B2B buyers are revolutionizing the purchasing process with digital-first interactions, and how Folloze helps marketers adapt. Learn key strategies for mapping buyer journeys, developing...

Understanding the Modern B2B Buyer Journey

There’s so much information available online that makes it easy for today’s B2B buyers to research solutions, products, and services without having to contact sales teams. Gartner's research shows ...

Understanding the Modern B2B Buyer Journey

There’s so much information available online that makes it easy for today’s B2B buyers to research solutions, products, and services without having to contact sales teams. Gartner's research shows ...

Boost TOFU Performance with Folloze + 6sense

Check out how Folloze works with 6sense to make your B2B marketing top-of-funnel campaigns perform better! It'll improve personalization, get the whole buying committee involved, and improve pipeli...

Boost TOFU Performance with Folloze + 6sense

Check out how Folloze works with 6sense to make your B2B marketing top-of-funnel campaigns perform better! It'll improve personalization, get the whole buying committee involved, and improve pipeli...

B2BMX [Session Recording] How Google cloud and Service now meet their customers where they are with ABM

Folloze Interactive Demo

Take a tour of our platform at your own pace here.

Powering the B2B Buyer Experience - Folloze ABM on Vimeo

This is "Powering the B2B Buyer Experience - Folloze ABM" by Folloze on Vimeo, the home for high quality videos and the people who love them.

Meet the Buyer Experience Platform that Lets You Move at Market Speed

The world of B2B marketing has changed—and we’re leading the way forward. Get up to 5x campaign outcomes and save hundreds of thousands of dollars on ABM and Demand Generation campaigns with Folloz...

Track Meaningful Buyer Behavior

Access the "At a Glance Quick Start Guide" to track meaningful account and individual buying behavior through first-party engagement data, with the Folloze Impact Dashboard, measure interactions li...

2025 Folloze + 6sense Playbook - From Signal to Pipeline.pdf

This playbook is your fast-start guide to launching high-impact ABX programs using 6sense segments and Folloze engagement. Learn how to align buyer signals with AI-powered personalization across th...

Engage Effectively with Your Audience

Learn how to effectively engage your audience with the Folloze Transform to ABX Now episode: "Build an ABX Blueprint for your GTM Team" here https://engage.folloze.com/webinar-t2abx-epi12

How to Personalize Content for an Effective Buyer Journey

Discover tips for creating personalized B2B content that drives conversions, and learn how the Folloze Buyer Experience platform enables you to design engaging buyer experiences in under 30 minutes

Personalizing Content for the Most Effective Buyer Journey

Learn how to improve engagement and build trust with B2B buyers.

Folloze GeneratorAI: Accelerate Personalized Experiences

Create rich landing experiences with Folloze Generator AI. Learn how Folloze's Generative AI evolution is here to help B2B marketers meet buyers at every touch point.

Folloze GeneratorAI: Accelerating Personalized Campaign Experiences

Create rich landing experiences with Folloze Generator AI. Learn how Folloze's Generative AI evolution is here to help B2B marketers meet buyers at every touch point.

Folloze GeneratorAI: Accelerate Personalized Experiences

Create rich landing experiences with Folloze Generator AI. Learn how Folloze's Generative AI evolution is here to help B2B marketers meet buyers at every touch point.

The Secret to Accelerating Your ABM Results

We recently launched the Folloze ABM/ABX Solutions Playbook to guide Folloze teams, partners and other ABM practitioners to deliver high impact, engaging buyer experiences that convert using Folloze.

Strap in Marketers, Volatility is the New Norm

Four ways to stay focused, plan smarter, and be agile during volatile times.

Demo: Introducing Folloze Impact Dashboard

New AI-powered dashboard unlocks the full potential of sales and marketing efforts; its industry-first Account Engagement Score offers B2B marketers deeper insights…

Folloze Personalization Engine Playbook

Find out everything you need to know about personalization at scale. This playbook is your complete guide to crafting high-impact, personalized buyer experiences that evolve with real-time engageme...

The Folloze Personalization Engine Playbook

Find out everything you need to know about personalization at scale. This playbook is your complete guide to crafting high-impact, personalized buyer experiences that evolve with real-time engageme...

Maximizing Customer Lifetime Value with ABM with UiPath

Gain fresh insights and steal some of Nancy Harlan, VP of Account Based Marketing at UiPath's genius ideas to power your expansion programs in the year ahead.

Change the Way You Market

Effectively Navigate ABX Transformation and Lead Organizational Change

Learn how to effectively navigate ABX transformation and lead organizational change while keeping your relationships and sanity intact.

ForgeX Up & Running with Folloze in < 48 Hrs

See how ForgeX swiftly set up their campaign up and running in 48 hours using the Folloze BX 3.0 platform without additional support.

Simplify Content Translation and Localization

Learn how Watchguard uses Folloze to simplify content translation and localization in this episode of Transform to ABX Now.