Scale. Engage. Impact.

Webinar: Transform to ABX Now

Learn how to effectively navigate ABX transformation and lead organizational change while keeping your relationships and sanity intact.

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Hear how Folloze and Infinite Edge Consulting have helped hundreds of companies successfully navigate their transformation to ABX-driven pipeline generation.

The current market environment has made the transformation to an ABX-driven pipeline generation model mandatory for the majority of B2B marketing leaders. Those who’ve made the pivot are already seeing 5x + campaign outcomes and saving hundreds of thousands of dollars on their campaigns.
It’s got to be done but it’s a full-scale transformation not only in our strategy and marketing approach but in our relationship with sales and customer success teams. But knowing what to do is not the same as knowing how to do it. Especially when it comes to bringing an entire organization along. 

Mary Gilbert

Chief Marketing Officer at Folloze - HOST

Adi Aloni

SVP of Customer Success at Folloze

Dee Anna Paredes

Managing Partner at Infinite Edge Consulting

Webinar series & episode overview

Learn more about the webinar series and our most recent webinar here.If you're short on time, the webinar has snackable clips!

Bring your passion for change and your toughest questions to this webinar. Together, we will:

The webinar is for marketing leaders who need to:

Create a vision for the future of your high-performing GTM organization

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Get a realistic picture of a change timeline and key milestones to support your plan

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Learn about the top blockers to effective change and how to overcome them

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See how top B2B marketing teams are winning and get actionable tips to improve performance now

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About Folloze

Want to familiarize yourself with Folloze? Check out these supportive resources to familiarize yourself with our product and see how we can support your growth and empower you to create impact with every digital touchpoint.

ABX is Revolutionizing B2B. Are You In?


Transform to ABX Now

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Folloze Announces its Buyer Experience Platform 3.0

Folloze, the easiest and most powerful B2B buyer experience platform, today announced the general availability of Folloze Buyer Experience Platform 3.

Clip: Using insights to inform campaigns

In this one minute clip, we cover the importance of data and behavioral insights to predict outcomes.

Clip: Go-to-Market Metrics

In this one minute clip, learn how when engagement is the core metric, it's easier to plan programs, and predict outcomes.

Clip: Piloting and Measuring an ABX Campaign

In this one minute clip, the team discusses an example of a 6 week pilot to demonstrate adoption and engagement.

Folloze Website Engager

The latest Folloze platform toolkit empowers B2B marketers to turn company website visits into engaging, personalized experiences, activate the full digital buyer journey, and accelerate pipeline.

Webinar Full Recording: Transform to ABX Now - Episode 1

In this webinar, we delve into the transformative ABX journey that hundreds of companies have undertaken, guided by industry leaders, Folloze and Infinite Edge Consulting.

Take the Lead: A New Opportunity for CMOs to Empower the Entire Revenue

To excel and thrive in the new world of growth, CMOs must empower the entire organization to play to win across every revenue touchpoint. To succeed, CMOs will need to take charge in breaking down...

When the economy is uncertain, and budgets tighten more and more marketers are leaning into the power of engagement.

See the Folloze Buyer Experience Platform 3.0 in Action!

Clip: Agility + Engagement = Outcomes

In this one minute clip, the team discusses an example of a 6 week pilot to demonstrate adoption and engagement.

How To Break Down the Silos to Achieve True Alignment Between Marketing and Sales

Success in today’s B2B marketplace requires a tight alignment between marketing and sales. It can be difficult to break the status quo of marketing and sales teams working in silos, but CMOs are u...

Slides: Transform to ABX Now - Episode 1

Here you can find the slides from "Transform to ABX Now" episode one, You Can Navigate ABX transformation and keep your sanity intact.

Folloze AI, Powered by ChatGPT, adds Critical Layer of Buyer Engagement Insights

Folloze, the world’s first and only no-code B2B Buyer Experience Platform (BX 3.0), today announced the launch of Folloze AI, a content recommendation and buyer insight engine designed to bring the...

It's Time to Move Beyond the MQL

The traditional approach of tossing over MQLs to sales often results in time and money wasted on leads that never convert. The key to success in today's digitally-driven B2B landscape is for sales...

Folloze Plus Outreach Empowers Sales and Marketing With Advanced Orchestration

Folloze, creator of the world’s first and only no-code B2B Buyer Experience Platform (BX 3.0), today announced Folloze plus Outreach, a new integration that enables customers to connect the power o...

Clip: Building a Cohesive Buyer Experience

In this 2 minute clip, the team discusses the importance of team empowerment to support the buyer journey.

Struggling with ABX Transformation? You’re Not Alone.

Many CMOs are struggling to make the transition to an ABX-oriented model. For companies to survive and thrive in today’s market, this shift has to happen quickly. But it’s overwhelming. From develo...

Clip: Fused Operating Model

Webinar Series: Transform to ABX Now

A strong buyer-centric operating model, buoyed by the right technology, can deliver GTM performance even in the toughest markets. If you’re evolving to an ABX-driven model, transforming your GTM, o...