Realize the promise of ABM at last

FOLLOZE vs PATHFACTORY
The AI-Powered Personalization Platform Built for Scalable ABM

Top B2B GTM teams aren’t just connecting with buyers—they’re converting them with AI. Folloze delivers personalized, signal-driven experiences that turn engagement into action, boost team efficiency, and drive measurable impact across the entire buyer journey.
Tour for free

Why companies like these choose Folloze

Launch Smarter

Folloze replaces static site builders with AI-powered creation. Spin up dynamic, on-brand microsites in minutes—automated, personalized, and compliant by design.

Real-Time Relevance at Scale

Go beyond rule-based personalization. Folloze uses AI to dynamically adapt content and messaging based on real buyer signals—role, stage, behavior—ensuring every experience feels 1:1, even whe...

Intelligent Insights That Drive Pipeline

Folloze’s progressive identity engine and AI-powered engagement scoring uncover real intent. Know which accounts are ready—and act in the moment, not after the fact.

Anchor: questions

Sounds great, but I have a few questions...

What if some of our teams are already using Pathfactory?

Other solutions make go-to-market adoption hard, because users struggle to orchestrate campaign motions built on collaboration between marketing and sales, including shared insights into buyer’s journey. Folloze makes it seamless.

Heading 1

Subtitle 1
keyboard

Heading 2

Subtitle 2
keyboard

Heading 3

Subtitle 3
keyboard
Try for free

My GTM team plans to scale beyond top-of-funnel use case. Can Folloze handle that?

Yes! The Folloze digital buyer experience platform supports the buyer’s journey at every stage of funnel including; website resource centers and pages, ABX campaign landing pages, virtual events, and digital sales rooms.
Engage at every digital touchpoint

Isn't switching really hard?

Migration is easy. Our Agency Partners and Professional Services teams can support change management so companies see a fast ROI. Teams who adopt Folloze report scaling 10x more campaigns per marketer and 4-5x more sales-ready opps.
Anchor: compare-chart

How does Folloze compare to Pathfactory?

G2 Crowd ReviewsTrustradius Folloze Reviews
Anchor: watchguard

Discover why WatchGuard switched to Folloze

“We get so much better analytical information on how our boards are performing. We share that data with our marketing and sales teams and say “this is what’s working and what isn’t.” We can confidently say that now, which is not what we could do with the technology we had before.”

— Alex McWethy Director of Demand Generation at Watchguard
Anchor: content

AI-Powered ABM That Performs—at Scale

See why leading marketers are choosing Folloze over tools like Pathfactory. From faster personalization to deeper engagement and real pipeline impact, discover how Folloze’s AI-driven approach transforms ABM into a repeatable growth engine.

Our customers love us and it shows

No-code personalized marketing experiences

"Leverage the Folloze platform to activate ABM orchestration across the Marketing and Sales organization to target and launch personalized digital experiences for customers and prospects."

Sr. ABM Practitioner at ServiceNow

Read the Review

Customize your marketing journeys, the easy way

"I feel Folloze is excellent at customizing marketing journies that can be easily adjusted on the fly. Its intuitive rules allow you to customize triggers in various ways to craft unique experiences."

Digital Marketing Manager at Kantata

Read the Review

An amazing gateway into ABX marketing

"I love to depth of functionality that is available to hyper-personalise marketing experiences, from the Get-Go. Advanced data integrations into 6Sense and Eloqua, allow for that 360-degree view of inbound and outbound prospects."

GTM Manager at Cisco

Read the Review

Flexible, no-code content creation for ABM

"Being empowered to build personalized no-code websites and track engagement for targeted follow-up is intuitive. Expanding the platform across your Marketing and Sales organization is easy!"

Verified User in IT Services

Read the Review
Anchor: try-for-free

Explore the Folloze interactive demo

Take our self-guided tour and see for yourself how you can meet and serve each buyer at any moment with data-driven, highly engaging, personalized digital experiences across the entire B2B buyer journey.

Folloze vs. PathFactory: Full-Funnel Personalization for B2B

PathFactory is great at content tracks—but what about full-funnel engagement? This video explores how Folloze go beyond content hubs to power personalized buyer experiences across every touchpoint...

ABM Solution Playbook

Maximizing Customer Lifetime Value with ABM with UiPath

Gain fresh insights and steal some of Nancy Harlan, VP of Account Based Marketing at UiPath's genius ideas to power your expansion programs in the year ahead.

WatchGuard's Winning Playbook: Epic Marketing in Any Language with Folloze + 6sense

See how Watchguard plays to win with Folloze + 6sense and turns highly complex, multi-faceted global campaigns into a cake walk!

Build Fast, Personalize for All: Folloze is Your X-Factor

Drive action and orchestrate next steps at every stage of the B2B buyer journey with data-driven, engaging digital experiences.

Folloze Self Guided Interactive Tour

Case Study: Leveraging the Seattle Kraken Partnership for Targeted Campaigns

See how Watchguard used the power of Folloze + 6sense in their partnership with the Seattle Kraken to run a successful campaign.

Workday Dynamic ABM: Scaling to 40 Campaigns with the Effort of 4 with Folloze + Demandbase

Discover how leveraging AI and Machine Learning not only meets but exceeds ABX goals, revolutionizing your approach to account-based marketing.

From Browsers to Buyers: Leveraging Advanced Web Personalization to Smash Average Conversion Rates

Discover how advanced web personalization can transform your B2B marketing strategy and significantly boost conversion rates. Dive into our insights on effective buyer engagement through ABX, and l...