SLIDES - Watchguard Folloze + 6sense Webinar
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Transform to ABX Now: WatchGuard's Winning Playbook: Epic Marketing in Any Language with Folloze + 6sense
Wednesday, March 20, 2024
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Ryan Birdsall Senior Customer Success Manager
from 6sense
Alexandra McWethy Director of Demand
Generation Programs at WatchGuard
Speakers
Mary Gilbert CMO at Folloze
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How to wield the power of content intelligence to serve hyper-personalized, targeted campaigns that resonate with each unique buyer.
Strategies to activate your content arsenal, ensuring no buyer is left behind, regardless of their journey stage or geographic location.
The secret sauce to overcoming the challenges posed by disconnected point solutions and accelerating the entire pipeline.
Webinar Objectives / Agenda During this webinar you’ll learn how to effectively:
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WatchGuard’s Program The background,complexity and limitations faced by the team.
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Timeline
20232022 Early
2020
Initial purchase of 6sense
COVID First iteration of global programs running in English Globally
Started covering "aircover" and existing partner programs in all languages
Continued to centralize global digital programs including prospective partners and end users
End of
2019 2021
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Existing Partners
● 4+ Expansion Plays
● 2 Partner Categories
Prospective Partners ● 2+ Recruitment Plays
● Website Retargeting - Partner Industry
● Named Account Lists
Prospective End Users ● Named Account List
● Demo & Trial
● Website retargeting - Product Pages
Programs by the numbers
Globally in 6 languages
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Building Block Segments
Segment Structure
Segments that we use for stacking or exclusions within our final campaign and reporting segments
Campaign Segments
Segments that we leverage within campaigns including advertising through 6sense, LinkedIn, etc.
Reporting Segments
Segments we use to track account progression and engagement within a target audience or named account list
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What’s next? Dynamic ABM with Workday
Join us next month to hear how Workday has scaled a dynamic highly targeted, ABM engine use Demandbase and Folloze - follow us on LinkedIn for details.
Contact the team here:
mary.gilbert@folloze.com alexandra.mcwethy@watchguard.com ryan.birdsall@6sense.com
linkedin.com/in/maryalicegilbert linkedin.com/in/alexandramcwethy/ linkedin.com/in/ryan-birdsall-6b505b1/
Upgrade Your ABX Strategy Now
mailto:mary.gilbert@folloze.com