Folloze for HP Industrial Print 4-15-26.pdf
Learn more about the Folloze platform.

© Folloze 2026
April 2026
.ai
Autonomous Where It Matters. Human Where It Counts.
The Era Of Autonomous Marketing Starts Here
© Folloze 2026
What We Heard Last Week
● Industrial Print Business Development - North America
● 6 BDRs and a dedicated marketing team
● Building a stack that will optimize for acquiring net new customers
● Working on deployment of Outreach and 6sense
● Leveraging HP.com, Eloqua, and MS Dynamics today
● Current conversion rates from paid clicks into hp.com are low (0.8%),
prompting interest in exploring Folloze as an alternate destination
http://hp.com
© Folloze 2026
AI Broke The Internet
© Folloze 2026
© Folloze 2026
B2B Buyers Are Redefining How They Engage Are You Keeping Up?
Discovery
LLM Centric Initial intent, fast ID of key
vendors
Research
Peer Review 3rd party websites, peer
validation
Validation
Website Centric Faster, personalized,
conversational
Decision
Human Centric Top 1-2 vendors already
selected
Highly Contextual Listening Click, consume and respond only if and when relevant
© Folloze 2026
Marketing Workflow.ai Create
● Template based ● AI generated ● Full editing
Paid Social
Paid Display
Social
Personalize ● By Account ● By Contact ● By Behavior
Distribute ● Any channel ● Inbound/outbound
4718 1945 1771 591
9,025 Accounts
Account Engagement Scores
Initial Growing Active Surging
Acme.Com Surging 1,008 476 ⏲11:47m 78 72
Account Score Visits People Avg Time Item Views Viewers
Pop.Com Active 782 253 ⏲15.22m 58 12
Measure Engagement ● By person/account ● Account engagement
score
Drive Impact ● Triggers ● Prioritization ● Effective follow up
Gifting
Use Cases: ABX, Events, ABM
http://acme.com
© Folloze 2026
● Robust Content Engine: Video streaming, events, files, auto-summarized
● Personalize messaging, content & visuals with your audience data
● Dynamically adapt to buyer behavior
Engage: Tailor Every Touchpoint
Folloze AI: Personalize Agent, Content AI
Dynamic by stage, industry, account
Dynamic by region
Dynamic content by stage, persona, behavior
Dynamic customer story by region, industry
© Folloze 2026
● Unleash BDR productivity and scale relationship-building
● Drive an exceptional experience from first touch to the finish line
● Drive higher pipeline and get full attribution at your fingertips
Target and Engage
Prospect on deep insight
Scale personalization with data + AI
Sales Development
Reimagined
© Folloze 2026
Individual & Account & Activities Breakdowns
1st Party Activity
Stream for every visitor
Campaign & Board Breakdowns Content Engagement Reporting
Deep Insights on Every Interaction for Every Individual Account Engagement Dashboards
© Folloze 2026
Trusted By Hundreds of Top B2B Brands 210,000+ Personalized Campaigns Delivered
2,000 Campaigns/ Month, 80,000 Engaged Accounts/ Month
© Folloze 2026
Web Engager Resource Center Two Week Launch
TOFU - Paid Media & Awareness ABM - 1: Few & Industry
1:1 Expansion Upsell/Cross-sell
Demand Gen
15,000 Engaged accounts in 6 months
2 Weeks To launch
+25% Increased engagement
Global Multi Use Case Deployment
© Folloze 2026
Hear From Industry Leaders
“A step-change in how quickly and accurately we deliver personalized, high-impact campaigns.”
Mark Johnston Chief GTM Officer, Matillion
“The new Generator Agents have redefined how we engage. What used to take weeks of manual effort now happens in minutes.”
Ali Shaw Global Head of ABM, Clari
“Folloze shows what’s possible when teams solve for the whole buyer journey—not just isolated moments.”
Liza Adams AI Advisor & GTM Strategist
© Folloze 2026
Thank You!
Feb 2026
.ai