Folloze for HP Industrial Print 4-15-26.pdf

Folloze for HP Industrial Print 4-15-26.pdf

Learn more about the Folloze platform.

Folloze for HP Industrial Print 4-15-26.pdf

© Folloze 2026

April 2026

.ai

Autonomous Where It Matters. Human Where It Counts.

The Era Of Autonomous Marketing Starts Here

© Folloze 2026

What We Heard Last Week

● Industrial Print Business Development - North America

● 6 BDRs and a dedicated marketing team

● Building a stack that will optimize for acquiring net new customers

● Working on deployment of Outreach and 6sense

● Leveraging HP.com, Eloqua, and MS Dynamics today

● Current conversion rates from paid clicks into hp.com are low (0.8%),

prompting interest in exploring Folloze as an alternate destination

http://hp.com

© Folloze 2026

AI Broke The Internet

© Folloze 2026

© Folloze 2026

B2B Buyers Are Redefining How They Engage Are You Keeping Up?

Discovery

LLM Centric Initial intent, fast ID of key

vendors

Research

Peer Review 3rd party websites, peer

validation

Validation

Website Centric Faster, personalized,

conversational

Decision

Human Centric Top 1-2 vendors already

selected

Highly Contextual Listening Click, consume and respond only if and when relevant

© Folloze 2026

Marketing Workflow.ai Create

● Template based ● AI generated ● Full editing

Paid Social

Paid Display

Social

Email

Personalize ● By Account ● By Contact ● By Behavior

Distribute ● Any channel ● Inbound/outbound

4718 1945 1771 591

9,025 Accounts

Account Engagement Scores

Initial Growing Active Surging

Acme.Com Surging 1,008 476 ⏲11:47m 78 72

Account Score Visits People Avg Time Item Views Viewers

Pop.Com Active 782 253 ⏲15.22m 58 12

Measure Engagement ● By person/account ● Account engagement

score

Drive Impact ● Triggers ● Prioritization ● Effective follow up

Gifting

Use Cases: ABX, Events, ABM

http://acme.com

© Folloze 2026

● Robust Content Engine: Video streaming, events, files, auto-summarized

● Personalize messaging, content & visuals with your audience data

● Dynamically adapt to buyer behavior

Engage: Tailor Every Touchpoint

Folloze AI: Personalize Agent, Content AI

Dynamic by stage, industry, account

Dynamic by region

Dynamic content by stage, persona, behavior

Dynamic customer story by region, industry

© Folloze 2026

● Unleash BDR productivity and scale relationship-building

● Drive an exceptional experience from first touch to the finish line

● Drive higher pipeline and get full attribution at your fingertips

Target and Engage

Prospect on deep insight

Scale personalization with data + AI

Sales Development

Reimagined

© Folloze 2026

Individual & Account & Activities Breakdowns

1st Party Activity

Stream for every visitor

Campaign & Board Breakdowns Content Engagement Reporting

Deep Insights on Every Interaction for Every Individual Account Engagement Dashboards

© Folloze 2026

Trusted By Hundreds of Top B2B Brands 210,000+ Personalized Campaigns Delivered

2,000 Campaigns/ Month, 80,000 Engaged Accounts/ Month

© Folloze 2026

Web Engager Resource Center Two Week Launch

TOFU - Paid Media & Awareness ABM - 1: Few & Industry

1:1 Expansion Upsell/Cross-sell

Demand Gen

15,000 Engaged accounts in 6 months

2 Weeks To launch

+25% Increased engagement

Global Multi Use Case Deployment

© Folloze 2026

Hear From Industry Leaders

“A step-change in how quickly and accurately we deliver personalized, high-impact campaigns.”

Mark Johnston Chief GTM Officer, Matillion

“The new Generator Agents have redefined how we engage. What used to take weeks of manual effort now happens in minutes.”

Ali Shaw Global Head of ABM, Clari

“Folloze shows what’s possible when teams solve for the whole buyer journey—not just isolated moments.”

Liza Adams AI Advisor & GTM Strategist

© Folloze 2026

Thank You!

Feb 2026

.ai


Item Type: pdf