Cisco has transformed globally to an ABX-driven model in readiness for a critical evolution in its business to a software and services organization. As customers enter through an ever widening array of product offerings and channels, success depends on providing them with the best experience possible when they need it. Today, Cisco runs one of the largest, most sophisticated ABX motions in the world and has become a standard for GTM excellence for complex, multi-segment go-to-market organizations. The the Cisco Global Enterprise Segment and America’s Service Provider team has leveraged this transformation to empower 1000s of sellers and support teams across the regions to engage customers on their terms, meet revenue targets, and navigate change to a new business model.
Impact at Cisco:
- Scale targeted, personalized campaigns across 100s of accounts for 1000s of sellers
- Combine third party and 1st party insights globally into a unified view of the buyer to calibrate campaigns, prioritize activities, and close more deals faster
- Drive organization-wide change and translate the metrics that truly matter to demonstrate the value of this approach
Folloze taps into the power of 6sense data to dynamically personalize any digital destination for the entire B2B buyers journey, across inbound and outbound channels. The result? Deeper account engagement, increased campaign effectiveness and more pipeline.
The Folloze + 6sense solution fuses the buyer intent and predictive data of 6sense with the dynamic customer engagement and sales orchestration of the Folloze Buyer Experience Platform to help any marketer launch targeted, omnichannel campaigns across the entire buyer journey. Using real-time data to understand buyer behavior, the integration identifies ideal target accounts and delivers contextual buying journeys at scale based on their intent, buying stage, industry, and specific use case.
Example Playbook for NinjaOne:
“Today's digital-first buyers are savvier than ever. Delivering personalized, timely, and relevant buyer experiences across a wide range of digital touchpoints has become table stakes for revenue teams. Our partnership with Folloze delivers on this vision by empowering marketing teams to engage buyers based on their unique buying journey and what is most relevant to them.”
-Viral Bajaria CTO & Co-Founder, 6sense
NinjaOne can quickly deploy best-in-class experience destinations, at scale, that are tailored to the customer and make sense for where they are in the buyer’s journey. The result is a significant, measurable increase in awareness, engagement, conversion, pipeline, and ultimately revenue.