Why Your Content Strategy Isn’t Working and 9 Ways to Fix It — InfiniteEdge
If it’s not tied to your business goals, driven by customer needs, and informed by metadata, it’s guaranteed to fail. Today’s marketers seek cost-effective ways to impact the bottom line despite decreasing budgets. Meanwhile, B2B consumers are making most of their purchasing decisions online. That’s why having a solid content strategy that informs and builds trust with your customer is one of the most effective ways to increase interest in your product or service and move prospects through your pipeline faster.
