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The current market environment has made the transformation to an ABX-driven pipeline generation model mandatory for the majority of B2B marketing leaders. Those who’ve made the pivot are already seeing 5x+ campaign outcomes and saving hundreds of thousands of dollars on their campaigns. It’s got to be done but it’s a full-scale transformation not only in our strategy and marketing approach, but in our relationship with sales and customer success teams. Knowing what to do is not the same as knowing how to do it, especially when it comes to bringing an entire organization along.
Join Folloze's Adi Aloni, SVP of Customer Success, and Mary Gilbert, CMO, as they host Dee Anna Paredes, Managing Partner at Infinite Edge Consulting, to learn more about how to effectively lead organizational change with your relationships and your sanity intact.
Bring your passion for change and your toughest questions and together we will:
- Create a vision for the future of your high-performing GTM organization
- See first-hand how some of the most successful B2B marketing teams are winning
- Get a realistic picture of a change timeline and key milestones to support your plan
- Learn about the top blockers to effective change and how to overcome them
- Get actionable tips to improve performance now
Join us at 8 am PDT on Thursday, August 31st.