Take the Lead: A New Opportunity for CMOs to Empower the Entire Revenue
To excel and thrive in the new world of growth, CMOs must empower the entire organization to play to win across every revenue touchpoint. To succeed, CMOs will need to take charge in breaking down walls and forging deep operational connections across sales, customer success, and more. That means learning about sales and embracing marketing’s role will be essential to success in 2023 and beyond.
