Change Is In The Air For B2B Content Strategy - Forrester
The article "Change is in the Air for B2B Content Strategy" by Phyllis Davidson at Forrester discusses the evolving landscape of B2B content strategy, especially with the integration of generative AI technologies. It highlights how Adobe's new releases at their annual summit are shaping the future of personalized content at scale. The piece explores how these advancements could transform the roles of content strategists, making the process more data-driven and efficient.
