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Loftware built 120 personalized ABM microsites in six weeks after one could take up to five weeks Loftware helps global enterprises manage product identification across complex supply chains. To give more named accounts a tailored destination, its marketing team needed to replace a slow, multi- person production model.

BEFORE FOLLOZE

Building 1 ABM microsite took 5 weeks

→ AFTER FOLLOZE

120 personalized microsites for their top ABM accounts in just 6 weeks

Justin Anovick, Loftware Justin shared how Loftware redesigned microsite production so SDR and ABM teams could launch personalized experiences through a repeatable workflow.

+ Experience Builder New request

Create a personalized account experience Target account

AM Acme Manufacturing ✓

Seller

Taylor H.  ⌄

Audience

ABM  ⌄

Loftware brand + approved content Logo, colors, messaging, 12 assets

Generate experience about 60 sec  →

Talk to us

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Manage complexity Compliant, authentic, traceable products

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Make connections One shared product identity

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Skip the worries Enterprise scale and reliability

It's all right there™ 16,000+ companies 75B labels every year

Solutions Resources

Built for Acme Manufacturing

Product identification for Acme's connected supply chain Manage complexity, make critical connections, and skip the worries across labeling, artwork, and connected packaging.

Talk to a Loftware expert TH Your account team

Before Account research and seller review moved across several people.

A single microsite could take three to five weeks.

Sellers had to start a process that was difficult to repeat.

After A short form captured the account and seller inputs.

Copilot Studio and the Folloze API generated the experience in about 60 seconds.

SDRs adopted the workflow first; ABM programs followed.

Simple request Account, seller, audience, and approved content

+ Copilot Studio + Folloze API Automated orchestration and destination creation

= Repeatable ABM Faster production with filters and human review

Built for the teams closest to the account Loftware moved microsite production closer to SDR and ABM teams instead of routing every request through a multi-person queue. As the team refined V1, V2, and V3, the process became easier to repeat without removing the filters and judgment that protected quality.

“MCP is literally like magic. It is there, and it just works.” Justin Anovick, Loftware

Submit the account, seller, audience, and approved content.

Create the destination with Copilot Studio and the Folloze API.

Review the experience with filters, content standards, and human judgment.

Activate the experience through SDR and ABM programs.

The workflow would literally generate a landing page within 60 seconds. In the first six weeks, I think we generated 120 landing pages. We could have probably done more, but we started putting filters in place to make sure they were strong. Justin Anovick, Loftware

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From a five-week queue to a 60-second build Before Folloze, a single microsite could require account research, seller input, paid media coordination, data support, and multiple rounds of review. The work could take three to five weeks, making personalization difficult for revenue teams to use consistently.

How Loftware rebuilt the workflow

From request to personalized experience 1

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3-5 weeks A single microsite could take this long in the former multi-person process. Research, review, and coordination drove the delay.

~60 sec. The redesigned workflow could generate the initial landing page in about a minute. Loftware still applied filters and human review.

120 Justin's estimate of landing pages generated in the first six weeks. The team prioritized quality over maximum volume.

More accounts, without sacrificing quality Loftware did not treat 120 as a volume target. The team added filters to protect the strength of the experiences as adoption grew. The result was broader ABM coverage built on a controlled, repeatable process.

A workflow the team could repeat

1 Start with an account and seller request.

2 Generate from approved content and defined inputs.

3 Apply filters and human review.

4 Activate through SDR and ABM programs.

Adoption expanded from SDRs to ABM SDRs were the first primary users. Once the workflow proved practical, Loftware extended the motion into ABM programs and continued refining it across V1, V2, and V3.

Automation accelerated the work, not the judgment Loftware kept ownership of source content, filtering decisions, review standards, and account relevance. Folloze helped remove the production delay while the team retained control over what reached buyers.

“Our usage of Folloze probably dramatically increased across V1, V2, and V3 because you made it so easy through the API. Your team helped us with instructions, and I think you have been fantastic partners.”

Justin Anovick, Loftware

Approved content Defined filters Human review

““We could have probably done more, but we started putting filters in place to make sure they were strong.” Justin Anovick, Loftware

The result: 120 personalized landing pages in six weeks The first version gave Loftware proof that a slow, one-off production process could become a repeatable ABM motion. Justin estimated that the team generated approximately 120 landing pages in the first six weeks while adding filters to keep every experience strong.

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Measure how personalized ABM experiences influence account movement Loftware is comparing named accounts with and without personalized destinations. That data will help the team understand how the workflow contributes to engagement and opportunity progression over time.

Engagement from target buying groups

Pipeline influence by named account

Opportunity progression

Stage duration and velocity

Turn target accounts into engaged buyers With Folloze, your team can launch personalized digital experiences faster, deliver relevant content to every account, and see what buyers care about. Bring campaigns to market without waiting on web development, and give sales engagement insights they can act on.

See how Folloze can help your team scale personalized ABM

What's next for Loftware With the production model in place, Loftware is now working to connect faster execution with account engagement, pipeline influence, deal progression, and sales velocity.

Build Create a personalized destination from approved account inputs.

Activate Put the experience into SDR and ABM programs.

Learn Track engagement and opportunity movement to understand impact.

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https://www.folloze.com/platform/see-it-in-action