Example Personalization Rule Se

*Folloze Academy: Personalization Rule Set Planner for Personalization for Growth ABM

Tier Rule Trigger For Who What Changes What Changes What Changes What Changes What Changes Tier Personalization Field Personalization Value Header Logos Banner Image Heading-1 Copy CTA Copy Content Highly Scalable / Tier 3 Default Board (no rules) All known or inferred leads. Dynamic Logos N/A N/A N/A N/A Highly Scalable / Tier 3 Account Buying Stage [6s] / Journey Stage [DB] Target [6s] / All Other [DB] N/A N/A Give B2B marketers their groove back. ABM Teams Need This Category Education Assets: “What is a Buyer Experience Platform “ Highly Scalable / Tier 3 Account Buying Stage [6s] / Journey Stage [DB] Awareness [6s] / Qualified [DB] N/A N/A The best B2B personalization platform, period. ABM Teams Need This Brand Awareness Assets: “Who is Folloze“ Targeted Content / Tier 2 Account Segment [6s] / INSERT [DB] Consideration [6s] / Aware [DB] Stage + "Content Experience" Intent N/A N/A Customize Content for Every Buyer—Effortlessly with Folloze Surprise and Delight Every Buyer Product Value Assets: "Personalized Content Experiences" Targeted Content / Tier 2 Account Name Cisco N/A {!account_name} Reimagine buyer engagement N/A N/A Default Board / Tier 2 Default Board (no rules) Anyone that does not trigger personalization rules. Enable buyers. Empower GTM teams. Impact revenue. ABM Teams Need This Educational Assets: "Why Folloze is your B2B resource" Highly Personalized / Tier 1 Account Buying Stage [6s] / Journey Stage [DB] Decision [6s] / Engaged [DB] N/A N/A Break through B2B performance barriers fast. See for Yourself Convince Assets: “Why Folloze vs. other solutions” Highly Personalized / Tier 1 Account Segment Decision [6s] / Engaged [DB] Stage + "Competitor Brand" Intent N/A N/A Meet the content personalization engine that top B2B marketers prefer over... Tour for Free Convince Assets: “Why Folloze vs. specific competitor” Highly Personalized / Tier 1 Account Segment Decision [6s] / Engaged [DB] Stage + "6sense Technology Brand" Intent N/A Outperform Your ABX goals Hear from Customerss Experience Product Assets: "Folloze + 6sense Tour" Highly Personalized / Tier 1 Account Segments Purchase [6s] / MQA [DB] Stage + "Economic Buyer" Buying Committee Persona N/A N/A Unequivocally Demonstrate – And Prove – Your ROI Book ROI Meeting Experience Product Assets: "Folloze ROI Calculator"

IMPORTANT: Use the "Build your own Personalization Rule Sets" Tab to document personalization rules for your team.

Build your own Personalization

*Folloze Academy: Personalization Rule Set Planner for Personalization for Growth ABM

Tier Rule Trigger For Who What Changes What Changes What Changes What Changes What Changes Tier Personalization Field Personalization Value Header Logos Banner Image Heading-1 Copy CTA Copy Content Highly Scalable / Tier 3 Default Board (no rules) All known or inferred leads. Dynamic Logos N/A N/A N/A N/A Highly Scalable / Tier 3 Account Buying Stage [6s] / Journey Stage [DB] Target [6s] / All Other [DB] Highly Scalable / Tier 3 Account Buying Stage [6s] / Journey Stage [DB] Awareness [6s] / Qualified [DB] Targeted Content / Tier 2 Account Segment [6s] / INSERT [DB] Consideration [6s] / Aware [DB] Stage + "Content Experience" Intent Targeted Content / Tier 2 Account Name Default Board / Tier 2 Default Board (no rules) Anyone that does not trigger personalization rules. Highly Personalized / Tier 1 Account Buying Stage [6s] / Journey Stage [DB] Decision [6s] / Engaged [DB] Highly Personalized / Tier 1 Account Segment [6s] / Segment Group [DB] Highly Personalized / Tier 1 Account Segment Highly Personalized / Tier 1 Account Segment

IMPORTANT: Use the "Build your own Personalization Rule Sets" Tab to document personalization rules for your team.

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