Instructure, welcome to your Folloze Resource Center

Meet Folloze X - from generating complete campaigns to activating content across channels and proving what drives revenue, everything works together in one connected system. This is not a new direction. It is the next step in the vision Folloze has led for over a decade.

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Book a demo
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Resources to help you get started

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Meet the Folloze X Agents Three agents. One connected workflow.

Folloze X is built around three core agents that work together across the full campaign lifecycle. Each agent handles a distinct part of the work so teams can move faster without losing control or visibility.

Campaign Agent

Build complete campaigns in minutes.

Learn more →

Activation Agent

Activate the right content for every buyer.

Learn more →

Insight Agent

See what works and prove impact.

Learn more →
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Campaign Agent They Practically Build Themselves

Turn a single idea into a complete B2B campaign. Starting from one brief, it generates the core assets teams need to launch fast while staying on brand and in control.
Marketers set direction. AI accelerates execution.
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See What’s Possible


 What used to take weeks and multiple teams can now be launched by one marketer in minutes.
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“The inflection point of AI isn’t just disrupting how we engage buyers, it’s challenging us to reimagine the very role of marketing. For over a decade, we’ve championed this next era of AI-enabled engagement at scale. Now, the new Generator Agents represent a transformative advance to Folloze’s rich buyer engagement platform, driving breakthrough gains in speed, precision, and value, while accelerating pipeline creation and helping marketing teams identify the ace-in-the-hole."

— Etai Beck Chief Executive Officer & Co-founder at Folloze
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Activation Agent Turn engagement into action across channels

Activate the right content for every buyer across landing pages, email, and sales channels. The Activation Agent adjusts what buyers see based on real engagement so campaigns continue to improve after launch.
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See What’s Possible

  • Content activation across boards and email
  • Engagement based optimization
  • Content recommendations
  • Channel level performance insights
  • Sales content activation support

 Campaigns stay relevant as buyers move, without extra work for the team.
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"AI is exposing something B2B marketers have wrestled with for years: disconnected buyer experiences. From website to sales handoff to post-sale engagement, the gaps are more visible than ever. And now that buyers are moving faster, often guided by AI, we don’t have time for siloed go-to-market teams. We need systems that can pick up real signals and respond with relevant, consistent experiences everywhere.
Folloze’s latest launch shows what’s possible when teams start solving for the whole buyer journey, not just isolated moments."

— Liza Adams AI Advisor & GTM Strategist
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Insight Agent See what works. Prove what matters.

Understand who is engaging, what content is performing, and how campaigns impact pipeline. Get clear insights, sales alerts, and performance views without digging through dashboards.
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See What’s Possible

  • Engagement and account level insights
  • Sales alerts and notifications
  • Performance views across campaigns
  • Attribution and pipeline context
  • Analytics chat and guided exploration

The Insight Agent is where confidence is built. It helps teams walk into reviews, QBRs, and planning sessions with answers instead of assumptions.
Advanced MCP powered insights coming soon.
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“The New Generator Agents are a step-change in how quickly and accurately we can deliver personalized, high-impact campaigns and sales engagement. This allows our teams to become faster and better in driving customer engagement. At the same time, Folloze isn’t just solving today’s problems, their vision and strategy is re-imagining buyer engagement in the AI-Era in a way we can rely on to win with our own AI-native GTM strategy”

— Mark Johnston Chief GTM Officer at Matillion
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More on Folloze AI

Explore a variety of resources to get familiar with Folloze AI and what it can do for your GTM team

AI Resource Board | Folloze

See what tools Folloze is using with helpful guides and learn more about using AI for your role.

Transform to ABX Webinar Series: When ABX Met AI: A Folloze Love Story

Watch the recording to be inspired, encouraged, and equipped with the knowledge you need to thrive with AI in 2024.

The New B2B Buying Reality: How to Win with Both Human Customers & Their AI Agents

Hello go-to-market leaders, strategists, and innovators! 👋 Thank you for dropping by to learn practical AI applications and gain strategic insights to help you grow your business and elevate your ...

Video Agent Help Article

Generator Agent Help Article

Folloze Content AI

This new content AI solution enables all marketers to create impact at every digital touch point, accelerating pipeline and revenue. Enhancing the latest release of Folloze Buyer Experience 3.0 tha...

Folloze Generator AI - Ready to start?

How Generative AI Is Rewriting the Internet—and What B2B Marketers Can Do

Folloze CEO reveals how generative AI is reshaping B2B marketing—disrupting SEO, buyer journeys, and personalization—and what marketers must do to adapt.

AI-Powered ABM Campaign Builder | Folloze Generator & Video Agents

Scale from campaign creation to global deployment with Folloze Generator Agents. Instantly generate content, personalize journeys, and localize at scale—powered by AI, aligned to your brand.

Build a Persona-Based Campaign — Campaign Agent

See the Campaign Agent build a full persona-based campaign for Fortiwave’s Cloud Security Solution—including a microsite, ads, and emails. David demos Smart Research for persona modeling and reveal...

Build a Persona-Based Campaign - Campaign Agent

See the Campaign Agent build a full persona-based campaign for Fortiwave’s Cloud Security Solution—including a microsite, ads, and emails. David demos Smart Research for persona modeling and reveal...

AI Tool Testing Template

Download and use our AI Testing Tool template to get started with AI right away.

November 2023 Product Spotlight

In this issue of the Product Spotlight, you'll explore content best practices to enhance engagement and stickiness on your boards. Plus revitalize your content strategy with creative use cases powe...

Folloze Generator AI Live Demo

Join David Brutman, CPO of Folloze, as he demonstrates the innovative capabilities of Folloze Generator AI. In this video, David provides an insightful overview and live demo of how Folloze Generat...

Folloze at Instructure for ABM

Build a Product Microsite & Ads - Campaign Agent

Watch David use the Campaign Agent to instantly create a full product microsite and LinkedIn ads for a Field Marketing program. He edits content sections, translates the experience to German, and r...

Build a Product Microsite & Ads — Campaign Agent

Watch David use the Campaign Agent to instantly create a full product microsite and LinkedIn ads for a Field Marketing program. He edits content sections, translates the experience to German, and r...

How Do You Get Your Team to Adopt AI Tools

This is "How Do You Get Your Team to Adopt AI Tools" by Folloze.

ABM Solution Playbook

Blog: Folloze Generator Agents | AI Campaign Teams That Scale Personalization

Discover how Folloze Generator Agents help B2B marketers close the AI implementation gap with fast, scalable personalization, dynamic content, and global-ready campaigns.

The Folloze Buyer Experience Platform 3.0 — See Folloze in Action!

Build a 1:Many Account Campaign — Campaign Agent

David shows how Folloze X creates one microsite with personalized variants for five top accounts using real-time data from HubSpot. Explore how AI personalizes content, messaging, and experience fo...

Build a 1:Many Account Campaign — Campaign Agent

David shows how Folloze X creates one microsite with personalized variants for five top accounts using real-time data from HubSpot. Explore how AI personalizes content, messaging, and experience fo...

Insight Agent via Claude: Intent Signals, Performance & Recommendations | Folloze X

See the Insight Agent, powered by Claude and MCP, generate a full report in seconds. David pulls insights on high-intent accounts, campaign success metrics, recommended actions, and top-performing ...

ABM Planner - Build Your 12-Month ABM Plan

Generate a customized 12-month ABM plan in minutes. Answer a few questions about your business and get an execution-ready, 3-page account-based marketing strategy.

Folloze Launches Website Engager, Transforming the Traditional Website Visit into a Personalized High-Value Touchpoint for B2B Demand Generation

Folloze's latest toolkit gives marketers the ability to personalize website experiences to drive meaningful engagement and advance buyers through their digital journey and accelerate pipeline.

Deliver Personalized Content Journeys with Folloze AI

See how Folloze AI uses OpenAI to serve up tailored, optimized content recommendations based on user viewing patterns.

Press Release: Folloze Announces the General Availability of Generator Agents to Deliver Highly Personalized Buyer Experiences in Real Time

🚀 Generator Agents Are Here Meet your new AI-powered campaign crew. Folloze Generator Agents help you launch, personalize, translate, and localize buyer experiences—instantly. ⚡ Create in minutes...

Transform to ABX - Webinar 5 - ABX + GenAI Slides.pdf

Download the slides from the webinar.

Folloze AI, Powered by ChatGPT, adds Critical Layer of Buyer Engagement Insights to Drive Increased Revenue

Folloze, the world’s first and only no-code B2B Buyer Experience Platform (BX 3.0), today announced the launch of Folloze AI, a content recommendation and buyer insight engine designed to bring the...

Folloze Announces Generator AI to Unlock the Personalized Buyer Experience at Scale for Marketers

New AI-powered tool enables marketers to accelerate personalized campaign experiences in the right moment; in turn, improving business value and outcomes GeneratorAI adds to the suite of AI tools ...

Demo - Generator, Personalize and Translate Agent

Blog: From Brand to Best Answer: Winning B2B Buyers in the Age of AI

AI isn’t surfacing options—it’s choosing winners. Learn how B2B brands can become the right answer by shaping AI-ready buyer experiences.

Demo - Video Agent

Folloze Generator AI

GeneratorAI unlocks next-level productivity and performance for marketers across the entire organization by improving the speed and quality of digital campaign creation that enhances the customer’s...

How Folloze Uses AI to Succeed

If you’re serious about harnessing the potential of GenAI for your ABX programs but don’t know where to start, you won’t want to miss this session. We'll showcase how Folloze is staying ahead of th...

How We Got Started with GenAI Within Our Marketing Team

This is "How we got started with 3rd Party GenAI within our Marketing Team" by Folloze.

8 Best Tools for B2B Marketing and Sales Teams on the Same Accounts

Discover the top tools that help marketing and sales teams collaborate seamlessly on account-based strategies and drive better revenue outcomes.
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Build. Activate. Prove.

From idea to impact, Folloze X agents help you build smarter, activate faster, and prove results in one connected workspace.

Book a meeting