Confluent's Behavioral Insights-Driven Content Strategy Fuels High-Performance ABM Campaigns
Join Jess Larkin, Senior Marketing Manager at Confluent and Folloze VP of Product Marketing Adam Perry to share how Jess developed a mature ABM machine with 6sense and Folloze to drive accelerated sales, deeper account penetration, and capitalize on a rich source of insights to inform a powerful content marketing strategy.
