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Connector

overview

© 2021 Folloze all right reserved

Folloze and 6sense Connector allows joint

customers to leverage 6sense identification

and account data & Folloze personalized

experience and sales orchestration to

execute complete omni-channels campaigns

that measure deep account engagement.

ConnectorThe

© 2021 Folloze all right reserved

ConnectorThe Summary of Capabilities

6sense account identification helps identify unknown visitors’ account complementing Folloze contact ID service

6sense account data enriches Folloze account data to personalize Folloze boards for both known and unknown prospects

Folloze Personalization Studio allows any marketer to define personalization rules for inbound and outbound campaigns based on 6sense data set (segment, stage, industry, and intent)

Folloze board engagement collects deep buyer signals such as viewing time, content consumption, and CTAs, and is all reported to 6Sense

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ConnectorThe Value Proposition

Differentiate by delivering state-of the art buying journey to accounts at scale

Reach and identify your target audiences via omni-channel campaigns

Win over competition by delivering relevant, micro-targeted experience activating intent & account data

Drive Intelligent Sales insights by leveraging deep account insights

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ConnectorThe Capabilities

Execute Identify Personalize Analyze

Folloze Campaigns, MA email campaigns,

SDR outreach, direct mail

6sense ads, social, organic

Folloze ID for known contacts

6sense Account ID for unknowns

Personalized Journey

Account Data: Intent, segment, stage, firmographic

Folloze Buyer Behavior Analytics

6sense Account Engagement

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Example of Use cases

Intent-based ad campaigns Ads linking to a Folloze personalized board leveraging intent data from 6sense

1 Account Based Experience 1:few/1:many personalized for accounts based on 6sense account data

2 Digital surround campaign Targeted ads + marketing emails promoting an offer to selected accounts

3

Upsell offer campaign Email orchestrated campaign promoting account offer/event via Sales

4 Live micro-eventTargeted events customized to accounts including account/industry specific content

5 Personalized Demand Gen Content Nurturing campaigns personalized by industry and persona

6

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● Turnkey integration, 6sense data will be available for account identification and personalization

● Folloze will report account activities to 6sense

● Ability to Personalize based on firmographic, account segments, intent and account stage

ConnectorThe Activating

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Execute

● Leverage Folloze, 6sense or third-party tools to execute complete omni-channels campaigns

● Execute orchestrated (Marketing and Sales) email campaigns via Folloze sent directly from seller’s mailbox

● Enable Sales to send topic based boards via outlook or Salesforce

● Execute 6sense ad campaigns based on smart segmentation and intent data

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Identify

● Folloze identifies outbound traffic delivered though Folloze email campaigns or via third party tools (Outreach, Salesloft, Marketo, Eloqua)

● This allows identification and tracking at the individual level

● 6sense enables identity of anonymous accounts across their digital touch points

● Combining the two models, customers can reliably run omni-channel (inbound and outbound) campaigns targeting their accounts segments with related personalization and tracking

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ConnectorThe Release Plan

● Identification of anonymous visitors on the board by account

● Personalization based on account attributes

● Reporting page visits to 6sense (place tag on boards)

6sense-Folloze Connector Released on March 22

● Unique capabilities - leverage 6sense data to personalize outbound campaigns

● Leverage 6sense segments for personalization

● Running omni-channel campaigns

6sense-Folloze Connector Coming in April

V1 V2

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● Deliver personalized account, segment, persona based personalized experience

● Leverage 6sense data to deliver account specific experience at scale based on deal stage, topics of interest, industry, and more

Personalize Experience for any channel

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● Leverage any channel and point to a Folloze board as it destination

● Deliver personalization across variety of use cases: Demand generation, ABM (1:1/1:few/1:many), virtual events, website, content site

Virtual Events

ABM 1:1/1:few /1:n

Demand/ Nurture

Partner Co-marketing

Content Hub

Website

Personalize Experience for any channel

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● Track deep, action-based account engagement across the Folloze experience leveraging Folloze Pulse and Account dashboard

Measure Account Engagement via Folloze

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Join a webinar Tuesday, April 27 10: 00 AM PDT

Want to learn more?

https://register.gotowebinar.com/register/1220455022458357519