• What are MVPs for launch?
  • Cookies & Privacy Messaging
  • Branding Requirements
  • Board Settings
  • Confirm vanity url/2fa/gating if applicable
  • Determine other must-haves/blockers for launch
  • Button up integrations as needed for go-live
  • Process for opt-outs in place for Folloze Campaigns
  • Confirm all channels planned for launch
  • Inbound channels
  • Ensure any forms are capturing data as expected
  • Ensure UTMs are added appropriately
  • Outbound channels
  • Campaign Links: Test sends from outbound system (e.g. Marketo, Outreach, etc)
  • Checkpoints prior to launch
  • Review Pre-Launch Checklist
  • Post-Launch
  • Validate “Onboarding Completed”
  • Review KPI analysis plan
  • Review Board iterations plan
  • Schedule the following calls:
  • Seller Onboarding Training Session (optional)
  • Post-Launch Review