The Onboarding team is here to help you tackle these to do's. Here is an overview of what action items to expect.


Kickoff

  • Log In at app.folloze.com
  • Set Up Subdomain/ SSL
  • Confirm subdomain (e.g. engage.companyxyz.com or discover.companyxyz.com)
  • Locate the stakeholder in your company, typically within IT or Marketing Operations to configure the DNS setting by taking the following steps:
  • Edit the Host Aliases (CNAME Records).
  • Point the new alias (subdomain) to the host: v3gateway.folloze.com
  • Notify Folloze about the domain you configured. Folloze will then implement subdomain and SSL certificate.
  • Send your font file(s) to your Folloze Onboarding Specialist
  • Verify with your IT/web team that Folloze will be permitted to iframe your website/webpages
  • Cookie Compliance
  • Confirm cookie requirements with your Folloze Onboarding Specialist
  • If using OneTrust or TrustArc: After your subdomain is configured, send Folloze your TrustArc/OneTrust script
  • Review relevant integrations documentation in the Folloze Technical Knowledge Hub
  • Schedule Training Sessions and complete associated action items
  • SSO (if applicable)
  • Share SSO Integration Guide with your IT team and connect for next steps with your Onboarding Specialist
  • Please note that you will need to schedule a call with the Folloze Support team and your technical lead to finish the implementation process
  • Whitelist Folloze Email addresses: invitation@folloze.com, access@folloze.com, product@folloze.com, notifications@folloze.com, messages@folloze.com


User & Admin Setup

  • Add Folloze Users
  • If any Teams are needed (Sales, Marketing, Regional, etc.), confirm with your Folloze CSM & Onboarding Specialist
  • Plan your Buyer Experience
  • Consider: Messaging, CTAs, Gating, Channels of Delivery, Follow Up/ Nurture
  • Add Custom Scripts & Tracking ID’s as needed
  • Configure Self-Serve Connections:
  • Email Provider - Connect Gmail/ Outlook (recommended) under 'My Settings'
  • Add your Demandbase or 6Sense Key (if applicable) under Company Admin
  • Plan the Personalization strategy for your first use case
  • Plan your strategy for board security, taking the following into consideration:
  • 2FA
  • Passwords
  • Domain Restrictions
  • Plan your organizational strategy, taking the following into consideration:
  • Content Center
  • Board Channels
  • Board & Content Tags
  • Internal Board Sharing
  • Media Library
  • Board Templates
  • Folloze User Management & Teams

Board Building & Campaign Setup

  • Upload brand-compliant images and videos in the Media Library for your first campaign
  • Add Content Items
  • Create Board Template(s)
  • Design board(s) for your first use case
  • Create Campaign (email) Template(s)
  • Build Audience List(s) for your first campaign
  • Following the ID Model & Campaign Orchestration session, schedule an integrations overview call if needed to review:
  • MAP Integration, e.g. Marketo (recommended)
  • CRM Integration, e.g. Salesforce
  • Other integrations that have previously been discussed with the Folloze team

Review & Testing

  • Complete all recommended Training Sessions
  • Plan a launch date
  • Attend Testing & Review Call with your Folloze CSM & Onboarding Specialist
  • Review Pre-Launch Checklist
  • Confirm launch date with your Folloze CSM & Onboarding Specialist

Launch!

  • Coordinate and go live with your first Folloze campaign