Personalization Is No Longer Reserved for Just Your Top Accounts

You're in. On October 15, our GTM engineer shows you how to use Claude or ChatGPT to build a real campaign live in 45 minutes: a market signal in, personalized experiences for every account out. You leave with the method and the prompts. Return to this page when the session starts.

Anchor: live-session

Anchor: campaign

Build a 1:few ABM Campaign from Start to Finish

Follow a real market signal through the campaign. Watch the campaign get built live with AI, then see the account-specific experiences in Folloze.

1

Signal Collection

Learn how to use AI to collect and score both public signals and custom internal signals.

2

Segments and the buying group

See how AI segments the Accounts, identifys the buying group, and builds individualized briefs for each step of the campaign.

3

Craft & Active the Outreach

Follow the actual AI prompts & tools used to craft ads and emails for each segment, not a description of it.

4

Personalized experiences in Folloze

See how Folloze scales dynamic personalization so every experience feels one-to-one to the buyer.

Anchor: presenter

Anchor: skills

Start with the skills. See them in action October 15.

Explore Trey's 11 practical starter skills before the live session. The pack includes safety rules, start-here guidance, and a one-page field guide.

1

Build the Company Brain

Turn approved materials into portable context.

2

Build the Right Account List

Rank accounts against a clear ICP with evidence.

3

Spot the Why Now

Find current, public timing signals.

4

Plan the Account Campaign

Build a focused account campaign brief.

5

Map the Buying Committee

Map roles, questions, and evidence needs.

6

Ground the Work in Brand

Create a source-backed creative brief.

7

Build a Campaign Page

Turn an approved brief into a draft page.

8

Build an Industry Page

Adapt a campaign for a cohort or vertical.

9

Build a One-to-One Microsite

Create a named-account experience.

10

Turn One Asset Into an Experience

Build a campaign path without inventing claims.

11

Write the First Touch

Draft a personal, evidence-based opening.

Download all 11 skills Browse the repository

Anchor: build-with-trey

Anchor: ask-ai

Personalization Is No Longer Reserved for Just Your Top Accounts

Join Trey Harnden, Go To Market Engineer at Folloze, and learn how to use Claude or ChatGPT to build a real campaign live: a market signal in, personalized experiences for every account out.

Your Front-Row Seat to What Matters Most

Thanks for Joining Us!