Principles of ABX Measurement
Too many B2B organizations rely solely on lagging indicators—metrics that only tell you what's already happened. By the time these reveal a problem, it's often too late to course-correct. This webinar takes you beyond reactive measurement to master predictive analytics with Folloze's Principles of ABX Measurement. You'll learn to balance powerful leading indicators that forecast future success with traditional lagging metrics that validate past performance.
