Engagement is Currency: Think beyond the MQL, and deliver a fully personalized experience
Hear from Folloze co-founder and CEO, Etai Beck. Today’s B2B buyers chart their own path and prefer digital. As a buyer-centric marketer, you need to deliver a high-value end-to-end experience for your buyers while helping your sellers focus on the best opportunities. To do this you have to think beyond the MQL, and deliver a fully personalized experience from the first touch to the last enabled by a sophisticated operation and robust technology stack.
