Folloze Targeted Events

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Virtual + Targeted Events: Capabilities on Folloze

Version: 202207.15

Personalized Engagement: Targeted Events Make Sense

Large Conferences

Webinars Targeted/

Micro Events Meetings

Targeted Events

Expert Workshops

Customer Meetings

Executive Meetings

Virtual Field Events

Digital Deal Rooms

Types of Virtual Events

Landscape: Where We Fit

Large Conferences Webinars Only

Meetings Targeted

Events

Virtual Event Platforms

Real Life: Use Cases

1. Executive Meetings & Briefings - Safe, secure, and password protected for sharing of sensitive documents - Highly personalized to show relevant information

2. Digital Deal Room - Serves as a single point of information for RFPs / enterprise deals - Easy to see how engaged the prospects are in the deal process

3. Customer Workshops - Track interaction for scoring / certifications - Easily redirect to quizzes, polls, or additional content

4. Webinars (Live, Automated, On-Demand) - Personalized to increase interaction and self-education - More granular behavioral data

The Folloze Difference: Make Event Execution Self-Service

Own / Execute Platform owner(s) accepts requests and executes on behalf of the field

Event Platform Managed centrally with dedicated owners that require training & onboarding

Frontline Marketing Marketers in the field submit requests, wait on others to execute, and go back and forth on changes

Virtual Event Buyers engaged with either:

● on-brand, unpersonalized events, or

● off-brand, personalized events

Maintain / Govern Govern the platform by managing content, building templates, installing brand guidelines, and setting up integrations on the back-end

Event Platform Self-service platform that empowers anyone to build content-rich experiences, no training required

Frontline Marketers Marketers in the field self-serve and build event experiences themselves

Platform manages brand, data, and privacy on their behalf

Virtual Event Buyers engaged with on-brand, personalized events no matter the size or stage of the audience

Workshops Executive Briefing Centers Digital Deal Rooms

Video Streaming: From Live to On-Demand

Simu-Live: Video File Upload

On-Demand: Streaming Video URL

Live: Zoom Meeting & Webinar

Live Broadcast Pre-Recorded

One Destination For All Phases Of An Event: Pre, During & Post

Pre-Event During Event Post-Event

Pre-Event: Registration & Promotion

● a compelling destination for event registration in a matter of minutes

● your upcoming event with “need to know” messaging, including agendas, topics and speakers

● well-aligned teaser content for attendees to arrive day-of both interested and prepared

Promote

Include

Build

During Event: Delivery & Execution

● a complete video experience embedded natively into any Folloze Board

● engagement by sharing contextual content with attendees

● an on-brand digital experience in a matter of minutes, self-serve with no coding required

Maximize

Design

Deliver

Post-Event: Follow-Up & Next Steps

● to on-demand with minor tweaks and small updates to continue engaging future attendees

● suggested next steps, like a free trial or a demo, by simply enabling a Call-to-Action

● via the channels where your buyers are while staying connected to Marketing Automation

Highlight

Distribute

Convert

Targeted Events: Upgrade the Event Experience

Brand-Aligned, Well-Designed

Additional Content, On-Demand

Integrated With Marketing Automation

● Design a fully-branded virtual event experience

● Build an engaging virtual event destination with point-and-click tools

● Scale so that different regions and teams can self-deploy

● Share relevant content at all stages of an event

● Offer an on-demand content experience that sits alongside event video

● Capture attendee engagement with content analytics included

● Out-of-the-box integrations with Marketing Automation and Zoom

● Report engagement activity back into systems of record

● Share engagement data with Sales for timely follow-up

Folloze Targeted Events

Item Type: pdf